The reason behind a search query — can be informational, navigational, transactional, or commercial.
What is search intent?
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05-Jun-2025
Mahee Pandey
12-Jun-2025Ever wondered why people search for something online? When someone types something into Google, what are they really looking for? That’s exactly what search intent is — it reveals the real reason behind every search query.
Search Intent also refers as User intent where it says “the reason behind a search query”
No matter what a person searches for, the real question is: what is driving their search?
Now Search intent can be divided into four main types:
For Example:
User types on google, who is the president of Russia?
when the Internet user is looking for a specific thing.
For Example
Sam is looking to buy a pair of Nike sneakers, but he doesn’t recall the exact model name. So, what does he do? He types “Nike” into Google, clicks on the official website, navigates to the shoe categories, selects sneakers, and finally finds the pair he was looking for.
For Example: Is the OnePlus 13R 5G a better option for gaming compared to the OnePlus 12R?"
For Example: Booking a flight from Delhi to Pune or Subscribe to Netflix monthly plan.